Saturday, January 18, 2020

Poetry Is Key Essay

I interview Amani because she is a teenager guided by mentorship. She revealed to me how being mentored by positive, loving, and caring people has changed who she is as a person. She said â€Å"I see a big change in myself. It’s like my whole life I’ve been so angry and upset, and it was all because I was being misguided and I didn’t have the chance to become who I am now. † This interview helped me because It kind of showed me what type of response I should be getting from the kids in my program. It is simply a calibration of how the kids that decide to participate in my mentorship program should react. Frohman, Denice. â€Å"Denice Frohman – â€Å"Gangsta Poetry†Ã¢â‚¬  YouTube. YouTube, 16 June 2009. Web. 05 Dec. 2013. This video is a video of a youth poetry mentor for PYPM (Philadelphia Youth Poetry Movement) who also participated in the Unliter Us Campaign. In this poem she speaks about differ writing tools (metaphors, similes, personification, etc) and different types of poems (haiku, slam, etc). She also talks about motivating the youth to get involved in poetry and imagination. This poem will help me because It is not only an introduction to different types of poetry and all types of writing tools but it’s in a cool poem that, to me, will make the kids want to know more and be less reluctant to participate in my program. Howard, Zora. â€Å"Zora Howard Mama (lyrics). † YouTube. YouTube, 04 Mar. 2011. Web. 01 Feb. 2013. This is a video by a youth slam poet alumni named Zora Howard who is now on a traveling adult poetry group called Strivers Row. This video is of a poem she performed. The poem is in letter form so it starts out saying, â€Å"Dear Son,†. Evidently, she is talking to her son in the letter. Her son is in the army and she’s writing him on his birthday just reminiscing about all the things they used to talk about and do before he was drafted into the army. This poem will help me because performance wasn’t at a competition so the tension is low and she’s just releasing. Although, from my knowledge, the poem is just not real fact for her, it still tells a story in it. It will show the kids how to turn a poem from a regular free  form poem into a letter or a story. James, Cliche M. â€Å"Who Need’s Mentorship. † Personal interview. 27 Jan. 2013. I interview the mom of a boy who had never had any form of mentorship to ask her if she thought that mentorship was important and who did she think that it was for. She said that she thinks that it is a difference between â€Å"needing† mentorship and â€Å"wanting† it. She feels as though kids who going down the wrong road in life or kids who just have pain in there life that is hard to let go of should have mentorship. This interview helped me with my research because it, for the most part, proved to me that I made the right choice in targeting kids who have some pain in them, kids that practically have nothing to look forward to because of the situation that their parents are in. James, Nasir. â€Å"The Importance of Mentorship. † Personal interview. 27 Jan. 2013. I interview my nephew, a 15 year old boy who has had mentorship every super since he was 12. I asked him what the importance of mentorship was. At first he was a little reluctant because he though that he didn’t get much out of it but when I began to ask him other questions to break it down. Questions like was there anything about his personality that changed because of the interaction with someone who you could put your trust in and things like that. He ultimately said that after 3 years of being in contact with his mentors, he has seen a difference in who he is and that being with them, he now knows what kind of man he wants to be. He also said that if he didn’t have mentors, he would still have become a good person it would have taken a bit longer. This interview was important because I wanted to know how younger teens felt about mentorship because if they didn’t care, then there would be no purpose of me doing it in the long run because it wouldn’t have changed anything. Lissaint / Strivers Row, Carvens. â€Å"†Praise† by Carvens Lissaint. † YouTube. YouTube, 02 Feb. 2011. Web. 01 Feb. 2013. This is another video of a youth poet alumni from New York city. He is another member of the poetry group called strivers row and in his younger years, he was on the NYC poetry team that went to the nation wide poetry competition BNV (Brave New Voices) which  premiered on HBO in 2006. This poem is about poetry and every sense that plays a part in writing and speaking poetry. I think that this will help me because I know that a lot of people have a single story about poetry. A lot of people don’t really know what it cane be and in this poem, the poet Carvens Lissaint, touches in on all of that . Mans, Jasmine. â€Å"Michelle Obama by Jasmine Mans. † YouTube. YouTube, 25 Oct. 2010. Web. 01 Feb. 2013. This is a video of yet another strivers row poet. Jasmine Mans was on the NYC team in 2006. This is a video of a poem she recorded called Michelle Obama. This poem is about how first lady Michelle Obama inspires young black women to be great and do great things. It tells them that because she did it, that they can. I think that this will be a good video to use in my program because when I visited the shelter, there was a significant number of girls and I think that showing them this will help them find confidence. Perrin, Brianna. â€Å"The Importance of Mentorship. † Personal interview. 30 Jan. 2013. I interview a senior named Brianna Perrin about her experience with mentorship and community service to get a better understanding of how she felt about it afterward. I also got a chance to find out what she took from the experience as a person who had been mentored and decided to pass it on. I think that this interview was very helpful and very successful. It gave me a perspective of a person who had the same urge as I had. She expressed to me that to her it was more than just helping others and I feel the same way. Going to the shelter is about more than helping others its also a branch of growth for myself. â€Å"Poetic Devices. † Poetic Devices. N. p. , n. d. Web. 01 Feb. 2013. This is a link to a list of poetic devices. This link will be useful because I know that even I don’t know so It’ll help me and help the kids at the program. â€Å"Poetry. † Wikipedia. Wikimedia Foundation, 30 Jan. 2013. Web. 01 Feb. 2013. I decided to use this link because some people think that poetry is only one thing, when in all actuality, poetry can be many things. This will be helpful because it will give a mor formal introduction than me saying this is was a metaphor is. It will actually explain to them what things are and how they should be used. I also think that this will show the kids the overall brand of poetry so that they know that poetry can be almost anything. This will be just an outline for what I want the kids to take from this program come April or May. Shearlds, Khalil. â€Å"Mentorship. † Personal interview. 7 Jan. 2013. This is the Manager, Center for Parenting & Early Childhood Education at the People’s Emergency Center. I interviewed him about the importance of mentorship and who needs it. This interview was important for me to do because this is what he does on a day to day basis. He mentors kids to show them where they can go and to let them know that they don’t have to stay planted in a place where they aren’t happy just because someone put them there. This will be important in the long run because, not that I already didn’t know, i will always know my mission. â€Å"What Is Cognitive-Behavioral Therapy? † What Is Cognitive-Behavioral Therapy? N. p. , 05 Apr. 2007. Web. 04 Jan. 2013. This is a link to the definition of Cognitive Behavioral Therapy. I was talking to someone about my capstone and they told me that my whole idea fell along the lines of Cognitive Behavioral Therapy. When I looked it up it actually told me a lot about myself and why poetry seemed to work for me. Cognitive Behavioral Therapy is a psychotherapeutic approach that is directed toward dysfunctional emotions, maladaptive behaviors and cognitive processes. It’s basically disturbances of your feelings triggered by the things and stresses that you go through. This helped me because it told me almost exactly what these kids are going through inside. Young, B. â€Å"I Am A Queen – Urban Word NYC – BNV Semis 2008. † YouTube. YouTube, 24 July 2008. Web. 01 Feb. 2013. I decided to use this video of a New York City Poet B. Young. This poem was about his theory of why he would want to be a queen in the game of chess because it’s not about being the protected, he thinks that the protecter is the most important. I decided to use this video because I think it is a good perspective for young men to A realize how important a Queen/girl is and B to understand that being the protected or being the person who everyone who is always being looked after isn’t always who you want to be, sometimes you want to be apart of something bigger. Z. , Sharvon. â€Å"Philly Youth Poetry Movement. † Philly Youth Poetry Movement RSS 20. N. p. , 01 Feb. 2013. Web. 01 Feb. 2013. This is the website for PYPM or Philadelphia Youth Poetry Movement. This is the where I got my mentoring from so not to incorporate and utilize this source would be foolish of me. This website will give me the latest updates on the PYPM team, there videos and events that I could possibly invite my teens to. I can use the videos posted on the website and some of the ideas from poetry workshops to use during my program.

Friday, January 10, 2020

Why did the US find it impossible to defeat the Vietcong?

There were a number of problems facing US forces when fighting the war in Vietnam. Perhaps one of the biggest problems that they faced was the fact that the Vietcong were fighting using guerrilla tactics: fighting on a small scale, taking independent, irregular actions.The Vietcong depended on stealth, concealment, and surprise attacks and ambushes. Guerrilla warfare spread as Vietminh soldiers who were trained and armed in the North – the Vietcong, returned to their homes in the south to assassinate, ambush and sabotage. Unlike conventional wars in which the Americans may have fought, the war in Vietnam had no defined front lines. Much of the fighting consisted of hit and run attacks, with the guerrillas striking at government outposts and then retreating into the jungles.Most of the US soldiers were also caught out by booby traps set up by the Vietcong. These ranged from simple holes in the ground to metal spikes covered in poison or human excrement. Despite their sophistica ted weapons, the Americans could not eradicate the skillful and determined rebellions of the Vietcong.Another thing that made fighting the war difficult for the Americans was the uniform that the Vietcong wore. Their uniforms consisted of black pajamas and shirts, with straw hats. This led to a great lack of trust among the Vietnamese and the Americans, as they were unable to distinguish between real Vietnamese civilians and Vietcong soldiers in disguise.The Vietcong were also able to remain well hidden with their extensive underground tunnel system, which reached 250 kilometers in length. There were underground kitchens, weapon stores, dormitories, hospitals and rest areas. These tunnels made it increasingly difficult for the US forces to find the Vietcong.By 1966, the Americans began a series of ‘Search and Destroy Missions' in order to hunt down the Vietcong. The problem was that, by doing this, they began to loose the trust of, and ‘alienated' the Vietnamese civilian s. More importantly the American public began to doubt whether or not they were the ‘good guys’ in this war and grew increasingly dissatisfied with the nations war policy. The American government began losing the support of the public once they witnessed reports about the war and events such as the My Lai massacre.The unfamiliar terrain and conditions in Vietnam also made life more difficult for the US forces. The intense heat made it difficult for them to see where they were going, carry weapons and move swiftly. As much of Vietnam was covered in jungle, swamp and paddy fields, it soon became clear that the terrain was unsuitable for tanks.

Thursday, January 2, 2020

Matilda And Markwardt And The Diamond Necklace - 1140 Words

Story and Character Comparison This essay will explore two stories, The Diamond Necklace and The Man Who Had No Eyes. This essay will show the reader the common theme in both of the stories and how those themes affected the characters. The essay will also analyze the two main characters Matilda from The Diamond Necklace and Markwardt form The Man Who Had No Eyes. The essay will analyze the traits of both characters and what traits they share. It seems in both stories if the characters told the truth they wouldn’t have gotten into trouble. When Matilda borrowed the necklace from her friend and lost it but her chose not to tell the friend which forced her to work super hard for the rest of her life. Although Matilda eventually told her†¦show more content†¦It seems that Matilda’s life wasn’t bad at all. It seems that Matilda should have been more grateful for the life she had. Matilda was also very careless. If she thought that the necklace was very expensive, she should have been a lot more careful with the necklace. She should have felt her neck got lighter, which would have indicated that the necklace was no longer on her neck. It seems that Matilda let all of her rich things get to her head and she got distracted. The point is that no body is perfect. Although, Matilda had some good traits she also had some bad traits. In the story The Man Who Had No Eyes, Markwardt lost his eyes. But, the reader could argue that Markwardt didn’t give up at all. When the chemical explosion hit the factory, Markwardt kept on going, he tried to escape. The reader could also say that Markwardt was ungrateful for his life, because he could have died in the explosion, and Markwardt doesn’t see that. All he noticed was that he is blind and he couldn’t do anything about it. The most noticeable character trait about Markwardt is his dishonesty. He lied about his story and how he became a beggar. This is the most noticeable because this lie is what the entire story is based on. The reader can argue that Markwardt lied because he wanted people to feel sorry for him or he lied because he was ashamed of what he did to Mr. Parsons. Markwardt was very negative about his life. It wasn’t his

Wednesday, December 25, 2019

The Supreme Strategy to College Admission Essay Help

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Tuesday, December 17, 2019

Benefits Of Having A Green Building - 1107 Words

A â€Å"green building† is a structure that is eco-friendly to the environment and does not harm the nature that is present around it. The word â€Å"eco-friendly† is familiarized through sustaining and conserving the environment and its crucial features that help keep this world running and thriving. It is the consequence of humans to continue to use harmful chemicals and materials that may destroy the world and its atmosphere entirely. The greenhouse project in biology demonstrated a small model of a possible â€Å"green† house that is friendly to the nature and environment around it and can overall encourage the use of healthy products and actions. Benefits of having a â€Å"green† house is that it will help the environment, encourage sustainability of natural resources, and will overall benefit the consumers economically. Benefits of having a greenhouse is that it will help the environment. For example, the use of having an eco-friendly house will help â€Å"to reduce the impact humans have on the environment† (The Nest). A friendly house to the environment will lower negative impact on the world. It will allow the world to continue to relieve its functions without major harmful intervening from human beings. The actions of creating this kind of house can help with the depletion of the Earth’s functions so the rest of human beings may live on this Earth without a negative consequence. Another reason eco-friendly houses have benefits is because it will help with the use of electricityShow MoreRelatedA Brief Note On The Green Building Movement1686 Words   |  7 PagesThe Green Building Movement â€Å"North American homes, offices and other buildings contribute an estimated 2.2 billion tons of carbon dioxide to the atmosphere every year—more than one third of the continent s greenhouse gas pollution output† (Biello). Global warming is a worldwide issue that is thought to be one of the most severe problems around the globe. Pollution in the atmosphere is one of the main causes of global warming. This pollution starts to build up and destroy the ozone layer causingRead MoreImplementing Green Roof For Small Dwellings : Case Of Residential Units, Auckland, New Zealand1305 Words   |  6 Pagesâ€Å"VERIFYING THE ECONOMIC FEASIBILITY OF IMPLEMENTING GREEN ROOF FOR SMALL DWELLINGS: CASE OF RESIDENTIAL UNITS, AUCKLAND, NEW ZEALAND.† NAGARJUNA REDDY MATLURU(B.E) ID:15883245 INTRODUCTION: Novel ecosystems such as Green Roof are increasingly becoming one of the most sustainable elements of a building. Research and design of green roof is largely encouraged by most of the countries, Taking big step towards sustainable developmentRead MoreThe Price to Become Green1280 Words   |  5 PagesIt has been stated in the past that there is not a significant difference between the price of green and non-green products and materials. Therefore, there is no significant difference between the price of normal homes and zero carbon homes. It is believed that green buildings are considered to be expensive as usually all kind of new modern building methods tend to be more expensive, according to my questionnaire this is also true. I noticed that 60% of the people I interviewed thought that zeroRead MoreLeed Certification Essay examples1584 Words   |  7 PagesLEED Certification, which stands for Leadership in Energy and Environmental Design, is both a professional certification in s ustainable building practices, and a grading scale on a structure’s environmental impact and sustainability (USGBC, 2008). A LEED certified professional is recognized as having completed the required course of curriculum in LEED and has successfully passed the LEED Certification exam. This allows a LEED certified professional to be able to work with colleagues of the constructionRead MoreMy Vision And Mission Of Green Builders901 Words   |  4 PagesOur Vision Mission At Green Builders our mission is to create energy efficient homes that have less impact on the environment. Our business model includes using renewable resources and certified materials to build and refurbish homes to create them to be sustainable, eco-friendly, and ethical. Our vision is to create a world where homes have less of an impact on the environment and believe that having a green home, or even just making green changes in a home will improve your lifestyle. The NeedRead MoreThe Benefits of Building a Green House on Westerns La Crosse Campus1350 Words   |  6 PagesPresenting the benefits of building a green house facility on Western’s La Crosse campus. First student benefits will be explored ,second the campus’s benefits, and third the environmental benefits will be discussed. Images of the recommended design and a map outlining the proposed location are presented, and the estimated costs of the proposed kit are included as well. This project will have a positive impact including supporting Western’s efforts toward meeting the needs of the present withoutRead MoreQuestions On Phase Changes Materials760 Words   |  4 Pagesagent and surfactant by mechanical mixing. Then, the isocyanate was added to with intensive mechanical stirring continued until the mixture is uniform, the mixture began to bubble. At this time, the mixture was immediately poured into an open mould having sufficient volume to allow the foam expands and cures [25,26]. This process is shown in FIG. 3. From the mass production industries, Castellon et al point of view. [23] microPCM introduced into the polyurethane foam sandwich when used in accordanceRead MoreUse Of Making Helpful Decisions Toward The Environment1527 Words   |  7 Pagestheories are constantly being developed on a daily basis. However, one scientific concept that humans throughout the planet should take into consideration is the concept of being environmentally beneficial, or in other words, the concept of being green. As the Earth is constantly developing, there are many changes constantly occurring with the ecosystem. This includes climate changes in the Earth’s atmosphere. Therefore, in order to successfully maintain a stable ecosystem and to keep the planetRead MoreEssay on The Importance of Establishing a Green Work Environment780 Words   |  4 Pagesâ€Å"going green† everywhere; on the news, in magazines and even on billboards. To illustrate this point we are reminded to turn off the lights before we leave a room, use less hot water, purchase energy-efficient appliances. These are all great ideas and ones that should be incorporated into our work environments. Going green in the workplace can save employers money while benefiting the environment. Some of the key factors to keep in mind when choosing to go green at work include: †¢ The benefits of aRead MoreUse Of Phase Of Building A Largest Stage That Impacts Environment During The Life Cycle1583 Words   |  7 PagesUse phase of building is the largest stage that impacts environment during the life cycle, so require more attention in the field of energy saving of building. In the initial design stage of buildings, through LCA can help design decisions, such as the appropriate use of zero energy building techniques. To quantitatively assess the energy consumption and environmental impact among all above stages, LCA is undoubtedly the best choice that can full evaluate the impacts during extraction of raw materials

Monday, December 9, 2019

Macbeth The Tragic Hero free essay sample

Witches cause Macbeths downfall) By placing this thought in his mind, they effectively guide him on the path to the beginning of his own destruction. (Witches cause Macbeths downfall) After Banquo is killed, his ghost attends Macbeths banquet however his ghost is visible only to Macbeth. Evoking Sympathy for Macbeth) Shakespeare creates sympathy towards Macbeth when, Macbeths loses all composure in front of his guests when he sees Banquds ghost. His deteriorating mental state becomes known to all when he first beholds the ghost. He cries out, Thou canst say I did it / Never shake thy gory locks at me (3. 4. 61-62) The reader feels pity for a defenseless Macbeth as it becomes evident that his mental balance is diminishing and this ghost is a direct result of Macbeths guilty conscience (Evoking Sympathy for Macbeth). We will write a custom essay sample on Macbeth: The Tragic Hero or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Macbeth, who was once a strong, righteous character, has urned into a paranoid shell of a man (Evoking Sympathy for Macbeth). In his rise to power, after Macbeth heard the prophecies of the witches he did not personally have the ambition and eagerness to take the throne and become king of Scotland (The Direct and Indirect Cause). On the other hand, however, once Lady Macbeth heard that her husband had been fortuned to be king, her lust for greed and selfishness drove her to insist that Macbeth take action immediately to seize the opportunity to become king. The Direct and Indirect Cause) After Lady Macbeth eads the letter from her husband detailing the confrontation with the witches she immediately resolves to have Duncan killed to fulfill the prophecy. Lady Macbeth mentions how she will persuade and talk Macbeth out of whatever is keeping him away from the crown, this includes the killing of Duncan . Hie thee hither, / That I may pour my spirits in thine ear [And chastise with the valor of my tongue / All that impedes thee from the golden round, IWhich fate and metaphysical aid doth seem / To have thee crowned withal. (1. 5. 4-29) Macbeth is unsure of the morality of the oth against the deed (1. 7. 14-15). While Macbeth contemplates whether murdering Duncan is possible, Lady Macbeth goes on to remark that if he murders Duncan, Macbeth would be so much more the man (1. 7. 58). This convinces Macbeth into committing the murder. The audience, however, feels sympathy for an insecure Macbeth as he begins his spiral into ultimate destruction (Evoking Sympathy for Macbeth). It appears that without the push of Lady Macbeth the deed would have been unlikely to have taken place. (Evoking Sympathy for Macbeth) Even though Macbeth was influenced by his wife Lady Macbeth and by the witches, Macbeth is also responsible for the actions that lead to his fate. Because ignoring the voice in his own mind telling him right from wrong, Macbeth has set himself to his own destruction. He knows what he is doing is wrong even before he murders Duncan, but he allows Lady Macbeth and greed to cloud his Judgment. (Evoking Sympathy for Macbeth) Macbeth could have dismissed the prophecies like Banquo did, but he instead chose to believe in the predictions, which ultimately lead to his own downfall. Evoking Sympathy for Macbeth) Yet again, Shakespeare allows the readers to sympathize for Macbeth by displaying Macbeths hopelessness in the final act. Until the last moment, Macbeth believes that none of women born / shall harm Macbeth. (4. 1. 88-89) However, Macduff crushes Macbeths last hope when he informs Macbeth that he, Macduff, was from his mothers womb untimely ripped (5. 8. 19-20) The reader feels sympathy for Macbeth because of his brave display of conviction and pursuit of honorable death. Macbeth dies with dignity by not trying to fght his fate, also invoking pity from the reader. Macbeth Causes His Own Downfall) Macbeth is considered a tragic hero because his actions lead to his defeat. However, his wife Lady Macbeths mad plans and the witches prophesies also had a major contribution to his downfall. Taking into consideration that Macbeth started off as a respected general, a devoted husband, and a loyal subject of the king, sympathy towards him was evoked even after h e transformed into an evil, deceitful, and corrupt leader (Evoking Sympathy for Macbeth). Macbeth is considered a tragic hero because his actions lead to his defeat.

Sunday, December 1, 2019

Unilever Company free essay sample

This report is an analysis of the internal and external factors of Unilever. This analysis will give an overview of the industry intensity and the profitability by using The Porter’s Five Forces approach. Overview Unilever was created in 1930 through the merger of Margarine Unie, a Dutch margarine company and British based Lever Brothers, a soap and detergent company. Over the next decades, Unilever continued acquiring companies and brands, gradually moving into more food and household products categories in more and more countries. Strengths: Unilever possesses a competitive advantage as one of the largest consumer products company. It has some of the most well known and traditional brands such as Ben Jerry, Lipton, I Can’t Believe it’s Not Butter and Knorr. Because of its size and dominance in the market, Unilever has developed strong distribution links with retailers over the years Therefore they have very strong supplier and buyer power. We will write a custom essay sample on Unilever Company or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Unilever’s co-chairmen, Niall FitzGerald and Antony Burgmans had formed a five year strategy plan in early 2000, the Path to Growth strategy. Retrenchment was one of the first key elements of Unilever’s Path to Growth strategy. The strategy involved cutting the size of the company’s portfolio from 1,600 brands down to 400 core brands. Also require closing or selling 100 factories and laying off 25,000 employees so as to combine production at fewer plants to operate more efficiently by reducing their production cost. Down sizing the company, Unilever was able to generate annual savings of â‚ ¬3. 9 billion with this advantage, they are capable to market the demand of consumers’ needs and have enough capitals to focus in R D and advertising on the company’s leading brands. The second strength is divesting underperforming brands and businesses. Narrowing down some of the products would not only allow them to allocate their resources efficiently but would also enable them to concentrate on best sellers and increased quality possible and economies of scale. The last strength is acquisition. Acquiring reputable companies and companies with a strong market position would not only allow them to strengthen their brand image and broaden their consumerism but also provide them a better sense of community. Exhibit 1 shows the operating profit margins by product area is increasing at a steady rate. The food products have increase 6. 1%, personal care products have increase 8. % and the home care and cleaning products have increased 3. 3% from 1992-2002. Exhibit 2 shows the operating profit margins by geographic area is also increasing at a steady rate. It shows that Europe had grown 6. 4%, North America at 8. 1%, Africa Middle East at . 5%, Asia Pacific at 4. 8% and Latin America at 3. 9% from 1992-2002. This indicates that the com pany is still growing steadily. Weakness: Unilever’s primary weakness is having too many unrelated products therefore there is some business risks involved because products are so scatter in the diverse industry as a result there is no synergy. In addition, less focus would be given to the best selling products when their main focus is to increase their operating profit margin. The second weakness is the down performance in the Prestige Product group and Health Wellness. Exhibit 3 shows a tremendous decline in growth in sales in the Health and Wellness group such as Slim Fast, etc†¦ and also the Fragrance group. (Calvin Klein, Escape, Eternity, etc†¦) This clearly indicates that these two groups are at a maturing stage because the rate of growth is apparently declining at a rapid rate; buyers are more sophisticated, increased competitive intensity and profitability also declining. Evidently the Paths to Growth strategy have failed referring to exhibit 4, it shows Unilevers Sales revenue Operating Profit in 1992-2002 is declining. The third weakness is advertisement. Most companies advertise heavily to create the perception of product differentiation and to announce new product innovation. Unilever doesn’t have enough advertisement than the other companies and relatively little product innovation. Lastly, management is slow to market emerging country where there was the greatest potential to grow sales of food and household products. Threats: The most significant threat to Unilever is its competitors such as Nestle, Procter Gamble and Krafts Food. Exhibit 5 shows, Nestle’s sales has been increasing rapidly in contrast to Unilever. Unilever is also showing a sign of declining; as a result it put Unilever at a riskier position. With high threats of newer entrant and high threats of substitution, private labels such as store discount brand can be easily substitutes for Unilever’s products. With the constant changes in the economy market and changes in buyers’ preference can be a threat as well, since Unilever is already operating in a difficult environment. As buyers are more sophisticated in quality, taste, innovativeness and price are the main factor to differentiate their products form its competitors. The second threat is because Unilever has started to show a decline in sales and management’s inability to reach their goal might change the perceptions of investors, lenders and vendors. Thus, stock prices may decrease; as a result a decline in the shareholders’ wealth may occur. Opportunities: There are only a few brands that had global standing or qualified as â€Å"power† brands. Therefore, Unilever still has room for geographic expansion. Second, lower their product prices to attract consumers. Not only it will increase sales growth but also broaden the brand image. Third is advertising to increase consumer confidence. Lastly, abandon products in their maturing stage to cut cost and concentrate on best selling products. Conclusions: Unilever was showing sign of success during the first two years with the Paths to Growth strategy. However, they were not able to achieve their goal and evidently failed. The reason to that is mainly because of the management. The management main concern was to increase their sales growth but neglecting the internal factors such as marketing, advertising and also R D. By constantly focusing on their sales growth, it hasn’t been able to allocate their resources efficiently by promoting slow selling items and develop new products. In addition, the management has also ignored the external factors such as new geographic markets, change drivers and competitive environment. Therefore, it leads to the decreased in sales because of their slow reaction in buyers’ preference and the constant changes in the consumer products market. Furthermore, Unilever offer a wide range of products from food to fragrance because the products are so unrelated therefore, there is no synergy. Alternative: †¢Size and present in the market. †¢Management: marketing/ads. †¢New image. †¢Better products. †¢Low cost provider. †¢Geographic expansion. †¢Modified status quo. Recommendation: First thing I would recommend Unilever is to reorganize their task of the management. Know their purpose and strategies that will lead them to achieve their goal. I would suggest strategic vision. Learn the reason why their sales have been declining by considering both the internal and external factors. Unilever may try to conglomerate diversifying their products to reduce risks and attracting greater sales opportunity but they need to focus on where the synergy is and also when to abandon slow selling products. By eliminating underperformance product would help cutting down the operating expenses it would allow the company to have more capital on hand to restructure or focus on products lines with greater profit. Lastly, since Unilever possesses competitive advantage, I would recommend them to increased quality possible and economies of scale.