The Case Backgruond Essay Example | Topics and Well Written Essays - 2000 words

The Case Backgruond - Essay Example A large or small business organization’s survival and business growth generally depends upon the ability to successful implementation of organizational change process. The following part of the study will provide the definition of organizational change process. Moreover, the study will discuss why the multinational organization is trying to implement organizational change process in their business process. Organizational change can be defined as the process of change that has a significant impact on the business and organizational performance. Moreover, this change process has a significant effect on the employees and every organizational aspect (Malopinsky, 2007, p.244). There are several types of organizational change process. From these, two major categories have been discussed below (Stickler, 2011, p.38). The subsystem organizational change include removal or addition of a good or service, new process implementation, certain department’s reorganization in order to propose effective and quality product or services (Khedher, 2009, p.151). On the other hand, organizational wide change comprise of major collaboration, rightsizing and restructuring. Incremental change includes systematic improvement of quality management considering the operational process or applying new computer system in order to increase the efficiency. On the other hand, transformational organizational change includes structure or culture changing process of an organization, such as hierarchical structure, organization’s top-down structure and many more (Collns, 1998, p.71). Critical Review It is identical from the case study that, the multinational company was into a retailing business. It is very much justified that, being a multinational company, it tried to expand business as improved system. Moreover, it is identical from the case to focus on the customer development strategy in order to make a strong presence in the global competitive market. The organization is suffering from several problems such as, over capacity of production, lack of effective HR policies and marketing support, inadequate organizational structure, lack of flatter and virtual organizational hierarchy. In order to improve these organizational issues, the organization has decided to employ organizational change process. Effective organizational change process will help the organization to achieve their global business goals and objectives. Major objective and aim of the study is to offer an effective organizational change process strategy in order to overcome the problematic issues of the multinational company. This project will determine the critical analysis of challenges. Kurt Lewin’s organizational change process has been discussed in order to implement the change process in the multinational organization. An effective management and communication plan for the multinational organization can be formulated in the succeeding parts of this assignment. Critical Anal ysis It is identical from the case study that, the organization is suffering from several problems. First of all, the organization is suffering from the over production capacity problem. It is one of the major concerns of the organization. Over capacity of production generally addresses excessive production considering the required market demand. Moreover, the